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THE CONCEPT OF RESEARCH AND PROJECT
At the center of any discussion on project or project writing lies the concept of research. This is to say that no good understanding of the concept of project will be possible without a prior understanding of what the term research is. The need to begin, quite logically, from the point of view of research; is therefore apparent. So, what do we mean by the term research? The origin of the word research is a French word “rechercher”, meaning, “to look for again.” The word is composed of “re” which in the French language means “again” and then “chercher”, “to look for.”  Continue reading

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THE ROLE OF NIGERIA PRINT MEDIA IN TALENT DISCOVERY AMONG YOUTHS

CHAPTER ONE

INTRODUCTION

  • Background to the Study

Print media includes those media of communication which are controlled by space rather than time. It can be read at any available time and can be kept for record such as Books, Newspapers, Magazines and newsletters are Print medium of communications.

The main function of the press is to communicate news along with the editorial opinion. As a medium of information, we can even call the press as an important adjunct to the school as an educational institution. A fact, now more and more opinion is turning round to the point that mass media should be considered as a medium of education and mass communication. Ifeanyichukwu, (1990). Continue reading

THE ROLE OF PRINT MEDIA IN SPORT DEVELOPMENT

CHAPTER ONE

1.0    Introduction

1.1    Background to the Study

          Sports was originally a recreational activity, but with the introduction of financial and material benefits and an attendant honour to it, the number of participants, the number of events and the struggle for victory have introduced high level politics into it.

Consequent upon the expected rewards, fraud, irregularities and injustices have overshadowed the system. However, a lot of people and groups are now interested in knowing about sporting events. Fixtures, dates, time and place of such events become matters of interest. They equally raise a question about past ones and even the plans for the future.

           Thus, information and mass awareness become primary in solving this quest for information and knowledge. A special unit or field in the world of journalism takes it upon itself to report sporting events to the public.

          The effects of these reports both in shaping the behaviour of the public and management of sports in general demand specialization and skills in sports reporting.

          This research in acknowledging these facts, examines the impact of print media in sport development in Nigeria. Sports was a recreational phenomenon till the early 1930’s when the first world sports fiesta was held. The processes of selection among different nations led to stronger and more competitive sports among nations and continents. Thus, competitive sports serve as an integrating force, and source of socio-political relationships. As an incentive and motivation to individuals and nations contending to the throne, financial benefits, international honours, merit awards were introduced. Sports bodies such as FIFA, IOC, CAF and NFA were established and employment opportunities created.

          Consequently, various sporting activities, medals, pressure groups and interests emerged. Every day, these groups and interests press or seek to know about the processes and dynamics of these sporting activities, ostensibly with a view to preserve and/or influence certain phenomena.

          The mass media fill this responsibility gap as they report these activities and provide the necessary information needed to all interested parties far and wide. Beazell W.P. observed this when he wrote, “sports news comes nearer than anything else I know of, to the common denominator of news. There is probably more universal reader interest in the sports pages than in any of the other parts of the modem Newspaper.”

          This duty has great influence on the entire socio-cultural, political, and economic structure of nations. Sport commentaries originated nationalistic activities/pressures, fanaticism, and hooliganism in sports. Because of its wider reach, it has become the surest, though the costliest, means of advertising products, services and programmes. It has yielded millions for their organizers and made many analysts, and commentators international personalities/heroes.

          The struggle for heteronomy among nations has equally been extended to sports. Considering the influence of sports reporting, necessary reporting materials and Concrete facts are needed for quality and objective reporting.

          They are interested in the means and methods of data gathering. Generally, they obtain the data through personal observation, press association, publications and mass media.

          With the introduction of financial and material benefits and an attendant honour to sport, the number of participants, the number of events and the struggle for victory have introduced high level politics into it. Consequent upon the expected rewards, fraud, irregularities and injustices have overshadowed the system. However, a lot of people and groups are now interested in knowing about sporting events. Fixtures, dates, time and place of such events become matters of interest. They equally raise a question about past ones and even the plans for the future.

          The sports reporters gather, process, interpret and publish relevant news items needed by interested parties. This responsibility puts them on the move all the time, hunting for facts that will be of immense value to the public. This paper, therefore, x-rays organization Structures of sports reporting, responsibility of sports reporters and technical for effective sports reporting.

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THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

It is widely accepted that the aim of any business organization is to achieve growth, increase in turn over, assets and profit. But all of this is dependent on the goodwill of the organization’s various publics.

Goodwill according to Malogo, (1996) is secured not so much as a result of the organization’s mere existence but as the sustained strategic planning, execution and evaluation of the perception of their publics in relation to the organization. Continue reading

THE ROLE OF PUBLIC RELATIONS IN ERADICATING CULTISM IN TERTIARY INSTITUTIONS

CHAPTER ONE

1.0    Introduction

1.1    Background to the Study

          Cultism is dated back to 1952, when Wole Soyinka winner of the 1986 Nobel Peace Prize for Literature-and a group of friends at the University of Ibadan formed the Pirates Confraternity with the motto “Against all Conventions”. The skull and cross bones were their insignia, cultivating a bohemian style that ridiculed the colonial attitudes mode of dress of the day. Continue reading

THE ROLES OF COMMUNITY NEWSPAPERS IN CREATING POLITICAL AWARENESS

CHAPTER ONE

1.0    Introduction

1.1    Background to the Study

          The important role media plays in fostering an environment of good governance and political awareness needs hardly be emphasized. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In an information-based society the media has a disproportionately visible and influential role. Continue reading

THE ROLES OF COMMUNITY NEWSPAPERS IN POLITICAL MOBILIZATION

CHAPTER ONE

1.0    Introduction

1.1    Background to the Study

          The important role media play in fostering an environment of good governance and political awareness needs hardly be emphasized. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In information-based society the media have a disproportionately visible and influential role. International Foundation for Election Systems, (2011). Continue reading

THE USE OF INTERNET IN PUBLIC RELATIONS AND ITS IMPACT ON THE PRACTICE OF PUBLIC RELATIONS

Introduction

The Internet began impacting on our ordinary lives only in the late 1990s, with the development of the World Wide Web (Gillies and Cailliau, 2000, Giovannetti, et’al., 2003). Since then, the Internet has been used extensively for accessing instantaneous information and communicating across geographical boundaries. Due to its characteristics of speed, efficiency and economy, the Internet began to be applied increasingly across industries ranging from retail and banking to the media (Giovannetti et al., 2003). Continue reading