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THE CONCEPT OF RESEARCH AND PROJECT
At the center of any discussion on project or project writing lies the concept of research. This is to say that no good understanding of the concept of project will be possible without a prior understanding of what the term research is. The need to begin, quite logically, from the point of view of research; is therefore apparent. So, what do we mean by the term research? The origin of the word research is a French word “rechercher”, meaning, “to look for again.” The word is composed of “re” which in the French language means “again” and then “chercher”, “to look for.”  Continue reading

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ASSESSMENT OF LEGAL IMPLICATION ON THE EFFECTIVENESS OF BROADCASTING IN NIGERIA

Introduction

The study of broadcasting regulation started to creep into the edges of the media studies curriculum. This wind of change should be welcomed, because it will aid the apprehension of the major forces that shape the communication environment. However, globalization in the face of specialization necessitated probes in sections of the society by scholars in the different areas. That is why media scholars cannot do without looking at issues as they concern media practices. An appraisal of the statutes of regulation of the Nigerian broadcast industry is pertinent at this period when the whole world is talking about digitization of broadcasting. Continue reading

EFFECT OF TOBACCO ADVERTISEMENT AND ITS USES IN MOVIES ON YOUTH SMOKING HABIT

CHAPTER ONE
1.0       INTRODUCTION

1.1       BACKGROUND OF THE STUDY

In the United States of America for instance there are standing agreements with the cigarette companies to place their product in movies or television programmes but surprisingly, the amount of smoking in U.S. films has increased significantly since the settlement agreement was signed in 1998.

In Nigeria today, tobacco advertisement remained one of the heavily prohibited product that could not be advertised in any of the media of mass communication. In spite of this prohibition, some of these companies have stylishly advertised their product as can be visualized in the advertisement copy. Slogans such as “the Federal Ministry of Health warns that tobacco smoking is dangerous to health” or “smokers are liable to die young” is against this background that cigarette manufacturers have subtly entered the movie industries. Ostensibly to cynically promote the prohibited products. This is usually done in brand appearance through Act endorsement. Continue reading

ROLE OF MASS MEDIA ON THE ACCEPTABILITY OF CANDIDATE DURING ELECTION IN NIGERIA

CHAPTER ONE

1.1 INTRODUCTION

Information is an essential tool for ensuring good democratic governance in a nation state. As a matter of fact, an effective instrument through which the populaces get enlightened about the activities of government as well as actions or inactions of people in the society.

However, information can be disseminated through some equipment which mass communication parlance are regarded as the “mass media”. Mass media according to Head and Sterling (1982) are those means of communication that use of technology to reach large parts of the population almost simultaneously with the kinds of news and entertainment that ordinary people find attractive and at a price that ordinary people can afford to pay. Continue reading

The Press and Democratic Governance in Nigeria

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

The press and democratic governance in Nigeria” is a topic chosen for this study due to the heed that is perceived that the press efforts towards entering good governance has been communize of not heard of it at all. The need to expose the brilliant efforts if journalists, media outputs and their unprecedented sacrifice towards ensuring that the citizens get good qualitative government, motivate this writing efforts of the early “pen pushers” that is journalists who have been able to serve the government right on the area of discharging their duties to the citizens in Nigeria are not appreciated. Continue reading

ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES

ROLE OF MASS MEDIA IN ELECTORAL PROCESS AND COVERAGE OF POLITICAL PARTIES ACTIVITIES

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

Mass media play a crucial role in fostering an environment of good governance and political awareness in society. As the watchdog and interpreter of public issues and events, the media has a special role in every society. In information-based society; the media have a disproportionately visible and influential role says International Foundation for Election Systems, (2011).

IFES (2011) added that democracy cannot exist in the absence of the press. This is because democracy is based on popular will and popular opinion depends on the public’s awareness and knowledge. It is the mass media that bridges up, promotes and propagates public awareness. Continue reading

IMPACT OF RADIO POLITICAL ADVERTISING ON THE VOTING BEHAVIOUR OF THE RURALITES DURING ELECTIONS

1.0       INTRODUCTION

1.1       BACKGROUND OF THE STUDY

It is obvious that the last half of the twenty first century witnessed a rival of radical political change that has swept across the frontiers of most modern nations of the world.  A result of this change is the emergence of socio-cultural variety and political pluralism. Nwosu, (2003).

Basically, politics is about power, but the struggle for power results in conflicts and competitions.  Thus, under the girdling political practice is the struggle for power which creates disagreement and conflict.  Nevertheless, the effects of politics which are conflicts and disagreement are never permanent and must be managed for the improvement of the society to be achieved. Continue reading

THE ROLE OF NIGERIA PRINT MEDIA IN TALENT DISCOVERY AMONG YOUTHS

CHAPTER ONE

INTRODUCTION

  • Background to the Study

Print media includes those media of communication which are controlled by space rather than time. It can be read at any available time and can be kept for record such as Books, Newspapers, Magazines and newsletters are Print medium of communications.

The main function of the press is to communicate news along with the editorial opinion. As a medium of information, we can even call the press as an important adjunct to the school as an educational institution. A fact, now more and more opinion is turning round to the point that mass media should be considered as a medium of education and mass communication. Ifeanyichukwu, (1990). Continue reading