THE ROLE OF NIGERIA PRINT MEDIA IN TALENT DISCOVERY AMONG YOUTHS

CHAPTER ONE

INTRODUCTION

  • Background to the Study

Print media includes those media of communication which are controlled by space rather than time. It can be read at any available time and can be kept for record such as Books, Newspapers, Magazines and newsletters are Print medium of communications.

The main function of the press is to communicate news along with the editorial opinion. As a medium of information, we can even call the press as an important adjunct to the school as an educational institution. A fact, now more and more opinion is turning round to the point that mass media should be considered as a medium of education and mass communication. Ifeanyichukwu, (1990).

Newspaper is one of the most important and affective print medium of mass media. Its valuable services to the mass like information, education, entertainment, cultural transmission and keeping record facility, make it an inevitable medium for the contemporary world.

A newspaper provides information to the people about various events, issues and occurrences worldwide including information and content to help in talent discovery among youths such as music, dancing, acting, sports, entrepreneurship skill development or other skills, but often only in single direction or genre, unlike genius in their daily publication. It also interprets and explains matters which will be otherwise difficult for the youths to understand for readers.

Meanwhile, Beegle (1965) defines youth as all who fall between the ages of 15 and 24 years. Dreyfus (2002) uses the term students, youths and young people interchangeably and settled down to define them as those people between the ages of 16 and 25 who are actively involved in the world and are concerned with effecting change in their own lives and the world around them.

According to the International Labour Office Report on rural youths in Kenya (1968), the definition of youths is restricted to the graduates from primary schools, but additionally, young people in secondary schools, training centers, villages polytechnics, youth centers and agricultural institutions.

Also, talent (gift or aptitude) is the skill that someone naturally has to do something that is hard. It is an ability that someone is born with. People say they are “born with a talent”. It is a high degree of ability or of aptitude. Someone who has talent is able to do something without trying as hard as someone who does not have a talent. Someone who has talent is called talented. Talented people as rule have many talents, for music, dancing, acting, sports, or other skills, but often only in single direction or genre, unlike genius.

Even if someone has talent they still have to work very hard if they want to be very good at something. Some people become quite good at something even if they do not have much talent, but if they are willing to work very hard at the skill. Some people do not use talents they have. People say they “waste their talent”.

Therefore, this study intends to examine the roles of Nigeria print media as sources of educational and talent discovery information and its acceptability among youths in Job metropolis.  

  • Statement of Research Problem

Talent is the skill that someone naturally has to do something that is hard. It is an ability that someone is born with. People say they are “born with a talent”. It is a high degree of ability or of aptitude. Someone who has talent is able to do something without trying as hard as someone who does not have a talent.

But, the talent in youths nowadays is not effectively utilize due to their lack of proper orientation, information and social life preference among them pose problem on how they discover themselves in order to be independent in the society. This is why this study is set to examine the role of print media on talent discovery among youths.

  • Objectives of the Study

This study is set out for the following objectives:

  • To examine the role of print media in talent discovery among youths in Jos metropolis
  • To find out the accessibility of print media on talent discovery among youths in Jos metropolis
  • To find out if print media helps in talent discovery among youths in Jos metropolis?
  • To know the extent is print media helps in talent discovery among youths in Jos metropolis?
  • To examine the extent are the youths in Jos metropolis perceive print media as source of information for talent discovery?

 

  • Research Questions

The following are the research questions this study intends to proffer effective answers to:     

  • What is the role of print media in talent discovery among youths in Jos metropolis?
  • What is the accessibility of print media on talent discovery among youths in Jos metropolis?
  • Do print media helps in talent discovery among youths in Jos metropolis?
  • To what extent is print media helps in talent discovery among youths in Jos metropolis?
  • To what extent are the youths in Jos metropolis perceive print media as source of information for talent discovery?

  • Research Hypothesis

H1:      Print media can help in youth discovery among youths in Jos metropolis

H0:      Print media cannot help in youth discovery among youths in Jos metropolis

H1:      Print media is accessible for youths in talent discovery among youths in Jos            metropolis 

H0:      Print media is not accessible for youths in talent discovery among youths in Jos      metropolis

  • Significance of the Study

The study will benefit different people, researcher as a youth, Nigeria youths, parents, mass media organizations, government agencies and other future researcher on related study.

The Nigerian youths will benefit first as the research will be carried out on them, the youths will become enlightened and they will be exposed to various contents of print media that can help in their talent discovery.

The result of this research will also help to adjust those problems that militate against the Nigeria print media role in talent discovery among youths, promoting gender equality and thus help to improve the youths perception on print media as source of academic and talent discovery information. The research will provide solution to those hindrances to the Nigerian print media roles in promoting talented youths in the society.

Above all, Nigeria as a whole will benefit because the economy will improve as most of the youths will like to go back to various print media they can search for ideas on how they can boost their talent to yield revenue to their country.    

  • Scope of the Study

The study has been narrowed in scope to the youths in Jos metropolis because of the economic and financial constraints, geographical disperse, available materials on the study, time allotted for the study and other academic work that may serve as restriction to the study.

  • Definition of Terms

Role: The function and ability of print media to help in talent discovery among youths   

Print Media: Periodic publication as any medium of communication which are controlled by space rather than time. It can be read at any available time and can be kept for record such as Books, Newspapers, Magazines and newsletters

Talent: Talent is the gift or aptitude skill that someone naturally has to do something that is hard. It is an ability that someone is born with.

Youths: Those people between the ages of 16 and 25 who are actively involved in the world and are concerned with effecting change in their own lives and the world around them.

Jos Metropolis: Jos is a city in the Middle Belt of Nigeria. The city has a population of about 900,000 residents based on the 2006 census. Popularly called “J-town”, it is the administrative capital of Plateau State.

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