The role of technological development in society has long been an interesting area and an important intellectual issue for both academics and researchers. The influence of technological development is changing the present world very rapidly. Changes are taking place in all spheres of life and ultimately changing the social and cultural belief systems. Technological advancement is the one which is playing a major role for this change. The introduction of satellite television is one of the dimensions of this technological advancement which has a definite effect on the social and cultural youths in Nigeria. For these changes, human behavior is also changing and therefore, the study of changes in the human behavior is becoming more important in the present business world. Therefore, the study is set to examine the impact of satellite television on the youths of Ifelodun local government in Osun state. To achieve this, survey research method was adopted with questionnaire as the instrument to elicit responses from the respondents. Findings drawn from the study revealed that satellite television has helped the youths of Ifelodun local government to a large extent has helped them towards attaining required and desired development.


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