THE IMPORTANCE OF INDIGENOUS LANGUAGE IN BROADCAST MEDIA
An indigenous language or autochthonous language is a language that is native to a region and spoken by indigenous people, often reduced to the status of a minority language. Bastadization has been described as one of the issue affecting Yoruba programmes of Osun State Broadcasting Corporation (OSBC). However, some of the factors attached to this development has been attributed to lack of qualified Yoruba language reporters and translators, also in so many occasions Yoruba Desk has to wait for English Desk to complete their news and voicing of commentary before the script will be given to the Yoruba Desk to translate, time constraint may result to error in the cause of translation and so on. Similarly, lack of enough and qualified staff may cause it, for instance if a whole Yoruba Desk has a newscaster or two people on the Desk to compile and produce script for transmission within the dead line, this many cause misuse or wrong usage of some words and expression. This study has adopted the use of survey research method in achieving the goals of this study.