THE ROLE OF MEDIA RELATIONS IN CORPORATE PUBLIC RELATIONS PRACTICE

Introduction

Media relations is the core activity in many public relations jobs (Wilcox, 2005). One of the participants of this study remarked, β€œMedia relations has over the years become an increasingly significant profile and has added value to the business bottom-line”. To understand this strong link between the media and public relations, the researcher examined Grunig and Hunt (1984) view on how public relations originated. Continue reading

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