THE ROLE OF PUBLIC RELATIONS IN BUILDING CORPORATE IMAGE

CHAPTER ONE

1.0       Introduction

1.1       Background to the Study

It is widely accepted that the aim of any business organization is to achieve growth, increase in turn over, assets and profit. But all of this is dependent on the goodwill of the organization’s various publics.

Goodwill according to Malogo, (1996) is secured not so much as a result of the organization’s mere existence but as the sustained strategic planning, execution and evaluation of the perception of their publics in relation to the organization. Continue reading

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THE ROLE OF PUBLIC RELATIONS IN ERADICATING CULTISM IN TERTIARY INSTITUTIONS

CHAPTER ONE

1.0    Introduction

1.1    Background to the Study

          Cultism is dated back to 1952, when Wole Soyinka winner of the 1986 Nobel Peace Prize for Literature-and a group of friends at the University of Ibadan formed the Pirates Confraternity with the motto “Against all Conventions”. The skull and cross bones were their insignia, cultivating a bohemian style that ridiculed the colonial attitudes mode of dress of the day. Continue reading

THE USE OF INTERNET IN PUBLIC RELATIONS AND ITS IMPACT ON THE PRACTICE OF PUBLIC RELATIONS

Introduction

The Internet began impacting on our ordinary lives only in the late 1990s, with the development of the World Wide Web (Gillies and Cailliau, 2000, Giovannetti, et’al., 2003). Since then, the Internet has been used extensively for accessing instantaneous information and communicating across geographical boundaries. Due to its characteristics of speed, efficiency and economy, the Internet began to be applied increasingly across industries ranging from retail and banking to the media (Giovannetti et al., 2003). Continue reading